Due to its extensive experience in developing and managing projects by keeping abreast of the latest technologies that enable optimizing cost and quality control, speed of implementation, flexibility, and communication with clients, Dar wa Emaar has adopted a digital transformation strategy, which included a comprehensive development of the information systems infrastructure using SAP system, which enables it to support the process control capacity.

The strategy also included the development of an integrated call center supported by the cutting-edge CISCO system. Also, the company launched an interactive electronic system for digital marketing that resulted in launching an electronic platform for its projects and provides the clients with the opportunity to virtually navigate residential projects and book units electronically, as well as providing after-sales services for clients to submit maintenance requests and follow up with customers service team.