MISSION & VISION
Create modern neighborhoods that have high quality lifestyle, integrated services, and offer both value-added and affordable housing.
The Company has developed unprecedented standards within this vital sector, offering proactive and innovative solutions, based on a far-sighted vision to spell out a new concept of modern lifestyle in urban communities it develops.
The Company has developed unprecedented standards within this vital sector, offering proactive and innovative solutions, based on a far-sighted vision to spell out a new concept of modern lifestyle in urban communities it develops.
OUR strategic direction
- Create modern neighborhoods that have high quality lifestyle, integrated services, and offer both value-added and affordable housing.
- To participate in making the Saudi families dream of owning the first home come true.
- Develop strategic cooperation and partnerships with stakeholders and suppliers, to ensure the best sustainability standards for our projects, their compatibility with environmental requirements, as well as provide the necessary financing facilities from our funding partners to our clients to enable them to easily possess housing units.
discover Our Values
- Leadership
We provide innovative projects with added value that go beyond our customers’ expectations.
- Integrity
We uphold values of transparency & mutual respect with our employees, collaborators, and customers.
- Inspirational
We inspire our employees to
break new grounds in achieving their professional goals.
- Enabling
We strive to create a work environment that encourages our employees to develop their skills and reach the set objectives.
- Commitment
We are driven by excellence and following the highest standards in work.